The brokerage model is being disrupted by technology that makes it easier for real estate agents to run their own show more efficiently. But could bots — backed by AI, automation and big data — help the big property brands deliver new value to agents?
The Houston Association of Realtors has officially launched voice commands in its free HAR.com mobile listing app. Dubbed "Car Mode," the new feature aims to allow agents and consumers to "instantly access property sale and rental listing information on their smartphone, safely and hands-free."
Brokers work hard to attract new talent — they tout first-class technology suites, swanky marketing tools and strong support systems. But as session moderator and Better Homes and Gardens Real Estate CEO Sherry Chris noted, recruiting is the "easy" part of the job.
Compass CEO and founder Robert Reffkin, in a wide-ranging conversation with Inman founder Brad Inman at the Inman Connect San Francisco conference on Thursday, revealed how much Compass pays to acquire brokerages.